Turning the Tables on Yelp: It’s Our Turn to Rate the Popular Review Site
In the spirit of National Small Business Week, we turned the tables and gave small business owners the opportunity to rate one of the most powerful forces in the industry today—ratings and reviews...
View ArticleWhy Local Reviews Are Becoming a Best Online Marketing Strategy for Small...
By Larry Alton There is no shortage of possible online marketing strategies for modern small businesses. Every year, a host of new software, new platforms, and new tactics emerge that allow businesses...
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The Small Business Owner’s Lament: ‘Please Make My Website Show Up’
What’s the biggest complaint small business owners have about their websites? “Not being found on search engines.” According to Alignable’s latest Small Business Insights Poll, nearly half of the over...
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6 Tactics to Make Connections and Get More YouTube Views
By Ernest Thompson Whether you’re a marketer looking to push a product, or you have YouTube celebrity aspirations, your goal on YouTube is to get more views. And how you’ll make those views happen is...
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How to Measure the Success of Your Online Marketing
What methods do you use to assess the success of your online marketing efforts? Do you know if you’re measuring the right things? In this episode of The Little Big Show, small business expert Denise...
View Article5 Reasons Why Having an Online Presence Is Essential for Your Small Business
By Jes Gonzalez The other day, I was hunting for somebody who could thread my brows (which sounds scarier than it was). I was seraching the day before I had to attend a fancy event. The first place,...
View Article5 Easy-to-Learn Analytics Programs That Are Perfect for New Marketers
By Andrew Raso Analytics doesn’t just involve your website traffic. There is a plethora of analytical tools that you can use in business and marketing to observe the competition, monitor user...
View Article3 Ways to Use Micro-Influencers to Grow Your Business
By Lilach Bullock Influencer marketing has gained a lot of attention and popularity in recent years, partly due to the massive rise in numbers of influencers. Small, big and everything in between,...
View Article5 Essential Digital Marketing Podcasts That All Marketers and Business Owners...
By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different...
View ArticleThe Secret to Better Content Marketing Comes From the World of Software...
Agile is the prevailing trend in software development, and its philosophy is simple: Keep things loose and remain flexible as the nature and requirements of the project evolve. Rather than collecting...
View Article7 Ways Social Media Can Boost Your Email Marketing Campaign
Few online marketing strategies exist in a vacuum. The online world allows for instant navigation, instant gratification, interconnected networking, and endless multitasking. It seems only appropriate...
View Article5 Online Marketing Funnels You Probably Aren’t Using (But Should)
An online marketing funnel is a marketing strategy for companies to get a consistent stream of new leads or sales from their website. Most online entrepreneurs should have at least one type of lead or...
View ArticleHow to Successfully Market a Startup With a Team of One
By Jennifer Rogina Your business is still in its infancy, but it’s doing well. You believe it can do even better, and you want to start marketing your company online. The problem? It’s only you. You...
View ArticleStrategies to Beat Today’s Growing Backlink Competition
Need more page views? Better search engine visibility? Okay, those are rhetorical questions—all of us do. But a recent trend could be making this more difficult than ever. Let me tell you about a...
View ArticleHow to Successfully Market Your Business With Voice Search
By Marcel Gemme Just a few short years ago, voice search was a bit of a novelty. But similar to other technologies, voice search has matured to the point where marketers can no longer ignore it. To be...
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